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Research: What works on TikTok for musicians Mise-en-Scène Planning (for your three TikTok videos) Detailed Shot List Research: What works on TikTok for musicians Here’s a summary of key findings + how they’ll shape our videos: The platform thrives when users can interact or participate rather than just passively watch. As noted: “People’s attention span is narrowing … [TikTok] is showing that people want to do more with music than just listen to it. They want to interact with it; they want to touch it.” Many successful songs/challenges have become popular because they: Offer a hook (visual or audio) that’s easily recognisable. Encourage user-generated content (UGC) or challenge formats. For musicians, short, punchy performance clips + behind-the-scenes + personal connection outperform purely static posts. Reddit “real world” feedback: “What’s worked for me is posting short play-through videos with the studio ...